learning how to live

learning how to live

People Are Furious at Aerie's Cruel April Fools' Joke – And They Deserve It
No one thinks this is funny.
  ok2befat

CN- fat hatred and fatphobia

American Eagle’s body positive campaign for men was an April Fool’s “joke”. Not only that, but the models that participated were lied to and had no idea that this wasn’t real and was a “prank”

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This is exceptionally cruel.  Fat men’s bodies are not a joke. 

So many fat people have trauma around the “jokes” that thin people like to play on us. 

Thin people think it’s hilarious to pretend that they are romantically attracted to a fat person or that they want to be friends with a fat person.

The punchline is- HA HA! You thought you were a person! But you’re not! LOL!

These “pranks” leave scars, making it hard for their fat victims to believe anyone could ever care about them. These scars last for years, a lifetime. 

That is what this “joke” reminded me of. A deep well of trauma from being subjected to the cruelties of thin people.

Of humiliation and torment, over and over, for the sake of thin people’s “jokes”.


I will not ever shop at an American Eagle again. 

I stand in solidarity with fat men and masculine people. 

Fat masculine bodies are not a joke. 

  startorrent02

WHAAHKJSNFKJA:BF:IEWBFKJSBDFLSBKFJBSLJFBSLKFBWLJEHFBS>DBSFBLSKEFHLSUKEHFK

  startorrent02

I AM SO ANGRY. SO SO SO SO SO ANGRY. BLACK MEN ARE ALREADY UNDERREPRESENTED IN MEDIA IN POSITIVE OR ANY ROLE AND YOU THINK IT IS OK TO DO THIS EVEN MORE? LIKE THIS MODEL HAD NO CLUE?????????? WHAT THE ACTUAL FUCK?????????

  callmekitto

He didn’t KNOW?! And they used him like that?! God I wish I shopped at American Eagle so I could never stop there again. How fucking cruel. FUCK American Eagle, fuck Aerie, fuck all involved who decided this was edgy or funny.

  rudestqueer

this is so fucked up

  bogleech

Yeah this is unbelievably goddamned vile and it’s genuinely shocking that anyone at any level thought this was okay, in this day and age.

The entire idea of the joke is viciously insulting to begin with.

The body positive campaigns going on for women right now are already just baby steps that revolve heavily around what most people would still call conventionally attractive models and someone still thought they were ~going too far~ I guess and needed to be “parodied.”

And not satisfied with how hateful and dehumanizing that entire concept is from top to fucking bottom, they decided they need to trick and exploit people for it to boot.